CHARLESTON, S.C. (WCIV) – The Disney/ABC Television Group Friday announced that it will designate Monday, Nov. 5, as a "Day of Giving" across network and syndicated programming spanning news, daytime, primetime and late night, encouraging viewers engaged throughout the day to help those impacted by Hurricane Sandy.
Across the country, the ABC-owned stations and local ABC affiliates will integrate "Day of Giving" messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.
ABCNews4 will be participating in the relief effort with information on how you can help throughout the day on air and online.
"The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving,'" said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group.
"Good Morning America" will start the day of giving by dedicating the entire 8:00 a.m. hour to raising money for Sandy Relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.
The torch will pass to "LIVE with Kelly and Michael," where the show will integrate "Day of Giving" messaging into their show.
The cohosts of "The View" will discuss the "Day of Giving" and encourage their audience to donate to the American Red Cross relief efforts, and "The Chew" will do the same.
"Katie," which designated the entire hour on Halloween to Hurricane Sandy, will take up the mantle of the "Day of Giving" and engage her viewers in these relief efforts as well.
"World News with Diane Sawyer" will participate with messaging around "Day of Giving" and the continuing impact of the storm.
"Dancing With The Stars" is planning to personalize sections of the live show Monday night with "Day of Giving" messaging.
"Nightline" will devote time to the "Day of Giving" and the impact of Hurricane Sandy, and "Jimmy Kimmel Live," which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the "Day of Giving" on Monday with calls to action for his viewers.
ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.
In addition to the day of giving messages relayed through all of ABC's programming, chairman and CEO Robert Iger announced he was personally donating $2 million to those affected by the storm. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts.
In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.