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Exclusive social media app share tool ensures user retention and cross-monetization opportunities
Toronto, Ontario (PRWEB) February 23, 2013
With social media’s aggressive foray into the mobile space, users are spending more time on mobile devices, alternating between being on social media, versus mobile web, versus playing a game in- app. The number of apps available on Android and iOS mobile devices has exploded in the recent past, approaching over 1.5 million, and app developers are continually looking for more options to monetize users.
Although the prevalent monetization model has been placing ads within the app, developers are reluctant to lose the user to another app that is being advertised on their app. Since most ads promote another app, the user may become engaged in another app, not to return to the initial app that the user had been viewing. As a result, the developer may have made a little money from the ad, but lost the user on that instance, and perhaps, further monetization opportunities.
AdMobix, a performance based mobile CPI ad network that works with developers for user acquisition as well as user monetization, has identified this conundrum, and has released their ‘App Share program’. With the launch of the “App Share” program at the Mobile World Congress in Barcelona, AdMobix addresses the need to generate revenue from users without having developers churn their existing users and leave their app.
The Share tool allows a typical mobile user - in the midst of being in an app - to learn more about, and share the advertised app with their friends on Facebook or Twitter. The shared app is tracked all the way through this process, and the developer is paid every time one of the user’s friends installs the shared app. The actual user does not have the opportunity to install the app directly, thereby ensuring the user’s attention remains on the initial app, as the “share” function would return the user to the previously viewed page once the share has been completed. This capability, featured exclusively through AdMobix, provides developers/advertisers with the highest quality users, as those friends installing the app do so out of genuine interest in the product, as a result of the endorsement of their friend, adding to the social proof of the app. “Sub-shares” – every additional share completed via the initial tracking link, also credits to the developer who had initially promoted the ‘app share’ on their app, providing an infinite number of possibilities with regard to traffic monetization.
“With the “App Share" tool, we are monetizing what is inherent within our culture and consequently, social media – sharing with friends and family what we find interesting and culturally relevant,” reveals Neil Raj, VP of New Business Initiatives. “With this tool, AdMobix helps users monetize day-to-day actions, encouraging them to build bridges and stay in touch with members of their own digital community.”
Members of the AdMobix team will be present at the Mobile World Congress in Barcelona, Spain from February 25th through 28th. Hall 7 Stand 7F24.For further insight into AdMobix and the foray into the mobile space, contact mwc(at)admobix(dot)com.
Admobix is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies and media to implement highly targeted, interactive and measurable campaigns on a pay for performance basis by communicating with and engaging consumers via their mobile devices.
The Admobix platform, called Afftracks, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel.
Admobix is a privately-held corporation headquartered in Toronto, Canada with satellite offices in Atlanta, Miami, Dallas, Los Angeles and India. For more information, visit http://www.admobix.com
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