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SOURCE Berhman Communications
NEW YORK, March 20, 2013 /PRNewswire/ -- In January 2013 more than 1,000 U.S. women in various stages of their lives were surveyed online by Harris Interactive in a study commissioned by Cynosure Inc. on their own perceptions of general attractiveness and opinions surrounding cellulite. Caught in the clutter of a multi-million dollar industry that has been filled with repetitive, superficial treatments like lotions and pills that promise efficacy and lack results, women spoke out about body image and appearance.
"As we head into warmer months, this is the perfect time to gauge women's opinions on the subject of cellulite," says Dr. Barry DiBernardo of lead research center, New Jersey Plastic Surgery. "A shocking ninety-one percent of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite. Of those, 88% feel most bothered by their cellulite during the summertime or at the beach."
Facing the mirror
The survey results reveal that women who report having cellulite have a different perspective on how they appear than those without cellulite. On a ten-point scale, with 1 being 'extremely unattractive' and 10 being 'extremely attractive,' women with cellulite rated their own appearance on average lower than women without cellulite (6.4 vs. 6.7, respectively).
In fact, ninety-seven percent of women with cellulite shared that given the opportunity they would change a part of their body. Of those, 82% would change their stomach, followed by their upper legs (62%), then 50% their buttocks and lastly, 37% their arms. Only 23% of women with cellulite find their lower legs most attractive, while 18% selected buttocks, 10% choose upper legs and 4% believe their stomach is most attractive.
Something's got to give
The results confirmed that women with cellulite have tried many approaches to hide the bumpy appearance on their bodies. This includes, but is not limited to, avoiding certain types of clothing (72%), keeping the lights off while intimate (28%) and shunning communal fitting rooms (15%). "These common situations, uncomfortable to women with cellulite, all point to a clear need for a cellulite treatment that provides real, longer-lasting results," according to Dr. DiBernardo.
Cellulaze, (http://www.cellulaze.com), is the world's first minimally invasive medical device that directly treats the physiological structure of cellulite, providing clinically proven, results. Dr. DiBernardo notes, "In just one treatment, Cellulaze diminishes the lumpy pockets of fat, releases the areas of skin depression typifying cellulite and increases the elasticity and thickness of the skin." Cellulaze uses a proprietary SideLaze3D™ side-firing technology to target the causes of the appearance of cellulite beneath the skin: herniated pockets of fat, stiffened septae and thin skin. During the procedure, a tiny laser fiber is inserted under the skin, which gently heats the skin and disrupts or melts the fat. Next the laser releases the fibrous bands that create the dimpling effect from pulling down on the skin. This release creates a smoother look. Finally the laser's energy stimulates collagen production to increase skin's thickness and elasticity for a more even, healthier appearance.
Dreaming of a clearer day
After experiencing a single Cellulaze treatment women across the United States can enjoy smoother looking skin! When discussing with women with cellulite who have yet to experience a Cellulaze treatment what they would finally be able to wear once their cellulite was treated, bathing suits (59%) was the top choice. Next on the list? Shorts (58%), short skirts (36%), leggings (23%) and yoga pants (10%), anything that gives them the opportunity to bare it all again!
This survey was conducted online within the United States by Harris Interactive on behalf of Cynosure Inc. from January 2-8, 2013 among 1,005 female U.S. residents aged 18 years or older. No estimates of theoretical sampling error can be calculated. For compete methodology, including weighting variables, please contact Gianna Cesa of Behrman Communications at 212-986-7000.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients-stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
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