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'Take Vacation Back' campaign wins top award in the Retail & E-Tail category
CHICAGO, March 20, 2013 /PRNewswire/ -- Orbitz won the Gold Award in the Retail & E-Tail category at the 2013 Advertising Research Foundation's (ARF) David Ogilvy Awards for the "Take Vacation Back" brand campaign that launched last May. The annual awards cover 12 categories and recognize the extraordinary use of research in the advertising development processes by brands, research firms and advertising agencies.
The Orbitz "Take Vacation Back" campaign led the charge to get Americans to shuck their status as the "no vacation nation." The campaign also served as a rallying cry for all Americans to take the vacation days they have earned and deserve. The first commercial in the campaign, "Vacation Declaration," showcased travelers across a myriad of vacation destinations making declarations about the amazing trips they booked for a great price on Orbitz.
Orbitz took home top prize in the category over eHarmony for multiple factors including how well research was used in development of the ad and how research was used to measure results.
Visit the ARF's website for more information about the awards and winners.
BBDO NY was the campaign's creative agency and Millward Brown was the research agency. Orbitz also used research from The Research House, The Insight Scout, Insight Express and Invoke, and media services from Spark Communications.
Orbitz.com is a leading online travel company that enables travelers to search for and book an array of travel products and services, including flights, hotels, car rentals, cruises, and vacation packages. Since launching its website in June 2001, Orbitz.com has become one of the largest online travel sites in the world and has led the industry with innovations including the Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display revolutionized the way the travel industry displayed fares and makes it quick and easy for consumers to compare flights, rental cars and vacation packages. Orbitz.com also offers "Insider Steals," a weekly, members-only flash sale that provides exclusive deals of 50% or more off of handpicked hotels in top destinations around the world as well as "Mobile Steals," exclusive hotel deals of up to 50% off in the most popular destinations around the world, available to mobile consumers via m.orbitz.com and the full suite of Orbitz mobile apps. On Orbitz.com consumers can search a broad range of suppliers worldwide. Orbitz.com is owned by Orbitz Worldwide. Stay connected to Orbitz.com with sale alerts, exclusive promotions and engaging conversations by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
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