CHARLESTON, S.C. (WCIV) – Lights, camera, fashion! Fabulousness comes to downtown Charleston's Marion Square with the Seventh annual Baker Motor Company Charleston Fashion Week.
It's hard to imagine that an event that draws more than 7,000 people each year started out as just a dream of Charleston Magazine's Style Director Ayoka Lucas.
"I actually had a dream, a physical dream, of New York Fashion Week but it was in Charleston and I went to the publisher and told him that and I said, ‘I had this crazy dream,' and he said, ‘It's a great idea let's work together and make it happen,' and that's when Charleston Fashion Week was born," said Lucas.
And that dream is now a glamorous reality.
"This year was incredible: the set up the stage, the lights, the 3D -- it's incredible," Lucas said. "The most electric night, electric details, fashion films, entertainment, even if you don't like fashion you will have fun at Charleston Fashion Week."
And the event is drawing even more attention from across the country.
"The fact that we have over 33 states represented in our ticket holders it's kind of a mind-blowing thing to think about people coming to Charleston to get the integrity of a fashion event."
For one week, Marion Square is transformed into fashion village with three bustling white tents including a mini Belk department store and a Charleston Place Shop's Style Lounge.
Organizers say the adrenaline-fueled event used 5,500 bobby pins, 230 tubes of lipstick, and 105 cans of hairspray in 2012.
Strutting more than just the red carpet and catwalk, Charleston Fashion Week projects an economic impact of more than $2 million for the Lowcountry.
"Honestly, you can walk down the streets of Charleston and see the effects of Charleston Fashion Week; people are dressed, people are dining, people are shopping, so it's very good for our economy," Lucas said.
To find out more about Baker Motor Company Charleston Fashion Week and to get tickets, click here.
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