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SOURCE Kowalewski Driver Development, Motorsports Marketing LLC
CHICAGO, Feb. 11, 2014 /PRNewswire/ -- Advancing in a racing career is challenging enough without accounting for the time and energy required to deal with everything off the track, from marketing and branding to building relationships with sponsors. That's where Kowalewski Driver Development, a motorsports marketing and talent scouting agency, enters the picture; by managing the business end of racing, drivers can make the most of their time on the track. To kick off another season of high-octane racing, the company is launching an entirely new website: http://kowalewskidd.com/.
"With the sport of auto racing as popular as ever, it's important to create a space that supports talented drivers ready to take the next step in their driving careers," said company founder Mitchell Kowalewski. "To that end, they need to understand the importance of media training, brand identity and management, and have the financial resources to provide the necessary funding to be a professional race car driver. We do everything possible to provide that advantage and get our drivers noticed."
Since its launch last season, the company has forged notable partnerships with numerous organizations, from race teams to corporations interested in throwing their weight behind a fresh new face. Kowalewski Driver Development is active in all the major American motorsports series, including ASA, ARCA, NASCAR, USAC, DIRT and World of Outlaws, to name a few.
With headquarters in downtown Chicago, the company is in close proximity to many corporations that typically sponsor national teams with unique and memorable marketing campaigns. Kowalewski Driver Development plans to leverage existing relationships to bring even more drivers and teams on board. Ultimately, the company measures success in terms of how many aspiring drivers are able to realize their dream of becoming a bona fide professional racer.
Steve Hilmar, President of NTS Racing, had the following praise: "As an independent talent scout and driver development program, Kowalewski Driver Development supports key racing talent ready to be groomed for the next level. Mitch Kowalewski and his racing program are valuable in presenting NTS Racing with talented development drivers and prospective sponsors."
Looking beyond the 2014 season, the future looks bright for Kowalewski Driver Development. The company plans to expand into sponsorship brand relations, including but not limited to brand activation, trackside product services, and television and radio promotions on connection products. Also in the works is a full-featured transportation and logistics program in support of national touring series. In what will be a first in the regional motorsports industry, Kowalewski Driver Development will manage the complete outsourcing of transporters and pit support equipment.
Auto racing today offers enormous diversity, with literally something for every kind of enthusiast, from small, regional series to big-time national outfits like NASCAR. Kowalewski's ambition is to position his company as a leader of the pack, all while helping drivers connect with the right sponsors and achieve their wildest dreams.
About Kowalewski Driver Development, Motorsports Marketing LLC
Mitchell Kowalewski founded Kowalewski Driver Development in 2013 to support both up-and-coming and established talent in pavement and dirt racing series throughout the US. The company has inked sponsorship marketing partnerships with AJ Hopkins Racing, Brady Bacon Racing, Brandon Clubb Motorsports, Tim Klus Motorsports and Cody Biller Racing Development. Previously, Kowalewski served as a vice president within a large, publicly traded transportation firm, where he applied his expertise in executive logistics management to help the company achieve notable gains in efficiency.
Erin Smith - Marketing
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