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SOURCE Kellogg Company
Team Kellogg's™ Team USA™ Ice Dancers Show From Great Starts Come Great Things®
BATTLE CREEK, Mich., Feb. 17, 2014 /PRNewswire/ -- Meryl Davis and Charlie White, U.S. Olympians and members of Team Kellogg's™, took the gold medal today in the figure skating ice dance competition at the 2014 Olympic Winter Games in Sochi-the first-ever gold for Team USA™ in the event. Davis and White finished with a world record score of 195.52.
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"This gold medal represents so many great starts together through the years," said White. "Standing at the top of the podium was a dream come true-and it reinforces that great starts truly can lead to great things."
"To have finally reached our goal of a gold medal is a tremendous feeling," said Davis. "My great start with Charlie has led us to where we are today, and we're thrilled to have brought home a win for Team USA."
Kellogg's® and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day. By supporting Team Kellogg's and their great starts, you can help provide 2 million breakfasts to kids in need through the "Give a Great Start" program.
- Each time a fan tags a Facebook or Twitter post with #greatstarts, Kellogg's will help provide breakfast to a child in need.
- Kellogg's has chronicled the inspirational beginnings of Team Kellogg's athletes in a series of moving "Start Story" videos that follow the athletes' journeys, which can be seen at Kelloggs.com/teamusa. For each view, like or share of the Start Stories, Kellogg's will help provide breakfast to a child in need.
At the ages of 9 and 8 respectively, Davis and White began formally skating together, but their start actually goes back further than that. Growing up skating at the same rink, White had noticed Davis skating during a free-skate event and told his mom that she was the best skater he had even seen. Little did he know that they would be partnered together years later. Over the course of the 17 years they've skated together, the pair has gone on to become six-time American ice dance champions, Olympic silver medalists and the first Americans to win two World Championship titles.
Watch Davis and White's Start Story video, "Destiny," available on Kellogg's YouTube page, to learn more about their journey toward the Sochi Games. For more information about Davis, White and the rest of Team Kellogg's, visit kelloggs.com/teamusa.
- Click to tweet: Congrats @Meryl_Davis and @CharlieaWhite on their gold medal win! Check out how they got #GreatStarts teamkelloggs.com/teamusa #TeamUSA
- Click to tweet: Way to take Gold @Meryl_Davis and @CharlieaWhite! Let's celebrate and turn #GreatStarts into breakfasts for kids in need #TeamUSA
Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.
Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks-more than half of which are breakfast-to children and families in need around the world by the end of 2016.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands-Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more-nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks-more than half of which are breakfasts-to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg .
 For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.
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