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Viamedia will expand national operations by providing exclusive advertising representation for Vyve Broadband's 17 markets
LEXINGTON, Ky., Feb. 18, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced its partnership with Vyve Broadband. With the partnership, Viamedia will serve as the company's exclusive advertising representative and expand its reach to Vyve Broadband's 17 regional markets. Vyve Broadband, formerly known as BCI Broadband, is one of the industry's premiere next-generation broadband multiple-systems operators targeting local markets.
"Together, Viamedia and Vyve Broadband will deliver the best strategic advertising solutions to local businesses across the United States," said Mark Lieberman, President and CEO, Viamedia. "Vyve's commitment to the highest standard of customer service and technology is unparalleled, and we are thrilled to be their exclusive advertising representative."
The partnership between Viamedia and Vyve Broadband will enable Viamedia's experienced sales team to provide businesses with a strategic advertising partner to capitalize on local market opportunities. Additionally, businesses will have access to Viamedia's innovative solutions such as the company's programmatic buying platform placemedia.
With the Vyve Broadband partnership, Viamedia expands its reach to 17 new markets with immediate launches in the DMAs of Lake Charles, Lafayette, Kansas City, Little Rock, Jonesboro, Abilene, Topeka, Sherman-Ada, Oklahoma City, Shreveport, and Tulsa.
Viamedia is recognized throughout the industry for their sales team's track record of operational success and relationships with local advertisers. This partnership will enable both Vyve to focus on their company's next phase of growth as they continue to deliver leading products to our customers.
Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
ABOUT VYVE BROADBAND
Vyve is a broadband telecommunications company founded in 2012 by the senior management team from the pioneering cable operator, Bresnan Communications. For more than 25 years Bresnan Communications was considered among the most respected cable and broadband system operators of any size, with performance metrics that were consistently among the best in the industry. Vyve was formed to continue that track record of success by providing the best services and features available, in non-urban markets, including very high-speed Internet, high-definition digital video and digital voice as well as a robust focus on the business community within its markets through its Business Services division. For More information on Vyve Broadband visit www.vyvebb.com.
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