Due to the many changes occurring in the pool, spa and sauna industry, dealers and builders that do not adapt their Internet marketing strategies may not survive.
April 7, 2014 /MM-prReach/ —
“Let’s face it, no one expected the economic downturn to last as long as it has so many pool, spa and sauna dealers thought they could just “wait it out.” But hoping for the best is not a strategy, waiting it out is no longer possible and ignoring new ideas is not an option,” said David Carleton, president of Spa Pool Marketing Success. “The sad truth is that many business owners continue to market the way they’ve always done in the past regardless of the mediocre results they are still getting.”.
The Internet combined with the economic downturn has fundamentally changed the way consumers shop for high ticket products like pools, spas, hot tubs and saunas. According to SpaRetailer magazine, 92% of spa buyers research the brand online before visiting a store. “Since the Internet is the first place consumers go when looking for research on how and where to buy these products, dealers need to have a dominant Internet presence in order to set themselves apart from the competition,” said Carleton.
“When times are good, almost any type of marketing and advertising works. But in recessionary times, pool, spa and sauna dealers have to venture out of their comfort zone and try new things,” said Jason Carleton, the company’s marketing manager.
“That’s why we produced and published the Death of Pool and Spa Retailing. We’re hoping that this video will shock dealers into taking action by showing them the ominous trends that have taken place over the last 5 years. Our advice to pool and spa dealers is to take a look at their website and current online marketing strategy. If it isn’t generating the quality and quantity of leads they need, then they should stop doing it and try something new,” said Jason.
Spa dealers, sauna retailers and swimming pool builders wanting to learn view this important video and learn more are encouraged to visit the company website at: http://spapoolmarketingsuccess.com/shocking-video/
About David Carleton and Spa Pool Marketing Success
David Carleton is a Pool and Spa Dealer Internet Marketing Consultant who specializes in showing spa dealers and pool builders how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media
Dave was Vice President of Dimension One Spas for 6 years where he developed sales; marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.
Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several books including The Ultimate Lead Generation System and The Essential Referral Marketing System. In addition, he is a frequent guest on San Diego’s KUSI and CW6 morning news providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.
Spa dealers, sauna retailers and pool builders wanting to contact the company can call David Carleton at 858-442-3131 or go to http://SpaPoolMarketingSuccess.com
Name: David Carleton
Organization: Spa Pool Marketing Success
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