Shem Creek makes foray into lingerie with Bits of Lace - WCIV-TV | ABC News 4 - Charleston News, Sports, Weather

Shem Creek makes foray into lingerie with Bits of Lace

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MOUNT PLEASANT, S.C. (WCIV) – Doors opened Friday on the second location of Bits of Lace, a mainstay on King Street in downtown Charleston.

Now residents east of the Cooper won't have to head across the Ravenel Bridge for their lingerie needs. The new store is located at 435 Coleman Blvd., and is open Monday through Saturday from 10 a.m. until 6 p.m.

"We're situated in a great location between the Ravenel Bridge and Shem Creek on Coleman Boulevard. We're excited to serve East Cooper residents with our handpicked merchandise and bra fitting approach. We call it ‘Fit to Brafection,'" said owner Ruth Brennan.

The store offers bras, panties, lingerie, sleepwear, and things for special occasions. But Brennan says the store also offers professional fittings.

"Eighty-eight percent of women are wearing an ill-fitting bra and don't even know it. We have a special fitting process that will instantly transform a woman's look and how she feels in her clothing. This second location gives us the opportunity to fit even more women in a bra that fits perfectly," said Brennan.

The original Bits of Lace opened in Charleston in 1976.

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