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Average 92% increase in clicks for Yellow Pages' small businesses using BBM
MONTREAL, July 9, 2014 /PRNewswire/ -- Acquisio, the award-winning performance media platform for marketing agencies, announced today that it has released a success story demonstrating how its Bid & Budget Management tool has helped North America's largest local search, media and advertising company, Yellow Pages, dramatically increase clicks, calls and conversions.
Yellow Pages needed a way to provide their small business customers with a marketing solution that produced noticeable results in the form of website visits and phone calls to their business. The local search company also needed to ensure their account managers were effectively spending the small businesses' entire advertising budgets without experiencing overspend or exhaustion. But managing 1000s of budgets and clients so precisely, while increasing clicks and calls without increasing cost per conversion was something even an expert like Yellow Pages struggled with.
Yellow Pages tested out Acquisio's Bid & Budget Management solution with 32 of their small business clients and soon reported dramatic improvements across nearly all accounts. Calculating the monthly average per account, the local businesses saw an average 92% increase in clicks with BBM and a 66% decrease in CPC. YP's trial with BBM also generated a significant increase in conversions, measured in phone calls. There was an average 33% increase in calls for the local businesses tested and a 15% decrease in the cost per call across all accounts.
"Our clients are very happy with the results and are allocating more budget," said Brian Cato, Director of Digital Operations, and Performance at Yellow Pages. "Many of the local businesses were so satisfied with the results that they decided to increase their monthly ad spend to get even more clicks, conversions and calls."
Read the full case study here.
Acquisio provides digital marketers with performance media solutions that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their marketing initiatives.
With more than 500 agencies and 2,500+ advertisers under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, Sensis, Yellow Pages Group and Yellow Pages.
The company is based in Montreal, Quebec with offices in Seattle, New York City, London and Tokyo. For more information visit www.acquisio.com.
About Yellow Pages
Yellow Pages is a multi-billion dollar business operating the largest local ad platform in the United States. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together with the mission of helping local businesses and communities grow.
YP products and services are backed by a sales organization of more than 4,000 in local markets across the U.S. with advertiser relationships spanning 575,000 businesses that generate more than 40 billion annual impressions.
For more information, please visit www.yellowpages.com
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