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HipLogiq, a technology marketing firm, addresses a key question many agencies have regarding the value of social listening in social media marketing.
DALLAS, July 9, 2014 /PRNewswire/ -- Social media marketing has far surpassed the stages of being a simple trend, according to HipLogiq, a technology marketing firm that helps agencies with Twitter marketing for business clients. In a recent blog post, the company answers the question many have about the value of social listening when it comes to developing strategies for marketing on popular social networks like Twitter. HipLogiq suggests that not only is social listening essential for a return on one's marketing investment, but agencies should utilize tools like its SocialCompass platform to perform the task more effectively.
Why Social Listening is the Secret Ingredient
Social listening is integral to the development of any sound social media campaign, according to the HipLogiq team. Says Ben Read, the company's Director of Marketing, "Social listening, monitoring what people are saying about your company or industry on social media, is the easiest way to find out what your customers think about the products or services you offer."
The company deems social listening the key ingredient of successful social media campaigns because of the insight it provides into what prospective customers want and need. Without such insight, HipLogiq notes, agencies run the risk of sending out useless social signals that never reach intended prospects, solely because they can't relate to them.
HipLogiq is currently offering agencies the opportunity to try SocialCompass for free. Agencies can sign up for a 30-day trial to see how the Twitter marketing software can improve their marketing campaign success today.
About Social Compass
SocialCompass is a platform that allows agencies to interact with prospective customers on Twitter on behalf of their business clients, generating new customers with an astounding average conversion rate of 34%. With its three-step process of reaching, replying to, and rewarding prospects, the intelligent software can dramatically increase agency success rates in marketing through Twitter.
For more information about SocialCompass, or to register for a free 30-day trial to try the platform, agencies can visit HipLogiq online today.
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